Media Training Materials

(All documents below are .pdf format.  Right click the link and select "Open in new window" or "Save Target As")

Overview: Newsworthiness, Media Kits, Embargoes, Exclusives, TV and Radio Tips, Working With Editorial Writers and Editorial Boards

Writing News Advisories: What is a News Advisory? Examples of advisories to inform the media of an upcoming event and to urge editorial writers to take a stand on an issue.

Writing News Releases and Statements: What is a News Release? Do it with style, Make a statement, Examples.

Crafting a Sound Bite: What is a sound bite? Elements of a sound bite, Sound bite Techniques, etc.

Creating and Using a List of Contacts: What is a list of contacts? What will it do for me? How do I gather the necessary contact info? etc.

Writing and Submitting an Op-Ed: What is an Op-Ed? Some things to consider, What do I do after I submit the Op-Ed? etc.

News Conferences, News Briefings and Teleconferences: Includes checklist.

Writing a Letter to the Editor: Things to consider before getting started, Where do I send it? etc.

Interview Control: Working with Journalists.

Publicizing Your Event: What do I Need to Do?